Zeilinger Stoffe

Task:
Logo, CI

Client:
"Zeilinger Stoffe" is a local fabric shop with a rich history and a loyal client base. The shop is well-known in its community, cherished for its longstanding commitment to quality and service. The client sought a refreshed logo and corporate identity that would maintain a visual connection to their heritage while appealing to modern sensibilities.

Design Idea:
The design concept for "Zeilinger Stoffe" centers on the idea of continuity and tradition. The new logo is inspired by the original historical design, ensuring that the shop's loyal customers recognize and connect with the brand. The logo visually embodies a thread forming the letters of the name "Zeilinger," with the "r" ending in a stylized thread reel. This subtle yet meaningful element immediately conveys the essence of the business—fabric and textiles. Additionally, the typography draws inspiration from vintage neon signs, reminiscent of threads of light shaping the name. This led to the selection of the typeface "Neonoir," which perfectly aligns with the concept.

Typography: The typeface "Neonoir" was chosen for its unique blend of classic and contemporary characteristics, echoing neon signage aesthetics that reflect threads illuminated by light. This font enhances the brand’s identity by creating an instant, memorable association with fabric and craftsmanship, while also nodding to a nostalgic design style.

Color Scheme: The color scheme incorporates a bold, eye-catching palette. The primary color is a vibrant pink, evoking energy and modernity. This is balanced by the use of green, a callback to the original logo color, symbolizing growth and tradition. Together, these colors create a balanced visual identity that respects the past while embracing a modern look. Secondary colors in complementary shades provide versatility for various applications across digital and print media.

Outcome:
The resulting design encapsulates the essence of "Zeilinger Stoffe": a blend of tradition and innovation. The logo is immediately recognizable and reflects the brand’s history, while the modern color palette and neon-inspired typography make it visually relevant and appealing to contemporary audiences. This identity system resonates with both existing loyal clients and new customers, presenting "Zeilinger Stoffe" as a timeless yet modern brand rooted in quality and craftsmanship.