The “Hierarchy of Needs” concept
HIERARCHY OF NEEDS IN PRODUCT DESIGN In the ever-evolving world of product and user experience design, understanding user needs is paramount. It is not just about creating aesthetically pleasing designs, but about crafting experiences that resonate with users on various levels. Let's explore how design can align with user expectations to achieve optimal success, by... Continue reading→
HORROR VACUI
UNPACKING HORROR VACUI In design and marketing, there are clear distinctions between minimalist and maximalist approaches, or between clean and cluttered presentations. One notable concept in this context is Horror Vacui, the aversion to empty spaces. Let's explore this age-old idea and its relevance today. THE ORIGINS Horror Vacui, a Latin term evoking the "fear... Continue reading→
Figure-Ground Theory in Architecture
UNDERSTANDING THE FUGURE-GROUND THEORY IN ARCHITECTURE The interplay between buildings, structures, and the surrounding open spaces goes beyond mere aesthetics. It's deeply rooted in a foundational concept known as the "figure-ground theory." This principle, derived from the realm of design and architecture, offers insights into how spaces are perceived and interacted with. WHAT IS THE... Continue reading→
THE IKEA EFFECT
IMPORTANCE IN THE WORLD OF PRODUCT DESIGN In the world of product design, where both tangibles and intangibles intertwine, understanding the nuances of user behavior is paramount. One such nuance, which has profound implications across physical and digital domains, is the IKEA effect. This chapter looks into its essence, applications, and intricacies in the context... Continue reading→
Anthropomorphism in Product Design
ANTHROPOMORPHISM IN PRODUCT DESIGN When you hear the word 'anthropomorphism,' it might sound like a term that belongs in a dense philosophy book. But it's simpler than it sounds: Anthropomorphism is our tendency to see human traits in non-human entities. In product design, this means giving objects or products human-like qualities. And it's not just... Continue reading→
Hick’s Law
THE POWER OF CHOICE IN USER EXPERIENCE DESIGN In the world of User Experience (UX) design, understanding human behavior is paramount. One such behavioral principle that plays an influential role in design decisions is Hick's Law. Named after British psychologist William Edmund Hick, this law provides valuable insights into how choice and decision-making time are... Continue reading→