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HORROR VACUI

UNPACKING  HORROR VACUI In design and marketing, there are clear distinctions between minimalist and maximalist approaches, or between clean and cluttered presentations. One notable concept in this context is Horror Vacui, the aversion to empty spaces. Let's explore this age-old idea and its relevance today. THE ORIGINS Horror Vacui, a Latin term evoking the "fear...

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THE IKEA EFFECT

IMPORTANCE IN THE WORLD OF PRODUCT DESIGN In the world of product design, where both tangibles and intangibles intertwine, understanding the nuances of user behavior is paramount. One such nuance, which has profound implications across physical and digital domains, is the IKEA effect. This chapter looks into its essence, applications, and intricacies in the context...

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